It's important to turn this data into dashboards - for one, the Wharton School of Business found the use of data visualization could shorten meetings by 24%. Once all your data has been entered, you can now use the budget versus actual and spend versus revenue dashboard to compare and analyze it across time. It's easiest to assess this data on a monthly basis, but you can get as granular as you want with the date range. Make sure to include the date of the purchase, the budgeted amount for that date, the actual spent, and the revenue and customers (or whatever your "noun" metric is) gained from that period. Now that the inputs have been customized to your specifications, enter your data here. If you do use all 20, then the filter inputs on the dashboard will be your best friend. You can list up to 20 individual inputs here to track, but you may want to stick to about 5 to 10 so the dashboard is easier to interpret.
In our example, media refers to the platform where we spent our budget, and channel refers to the types of marketing effort. Below, we review how to use this spreadsheet.īelow the dropdowns, list all of the inputs that will appear in your dataset. You can customize this Marketing Dashboard spreadsheet to track whatever budget and revenue data that's most important to you, then download it in Google Sheets or Excel. When trends are visible, tactics and budget allocation can be changed accordingly.īut best of all - this isn't just limited to marketing. actual spent and return on investment across multiple dropdown fields, this Marketing Dashboard spreadsheet template provides all the visualizations needed to track trends over time. With formulas on how to calculate budget vs. Enter the top metrics to track to customize the spreadsheet to the desired specifications, and the template will create dashboards to compare budgeted spent against your actual spent, as well as revenues gained, to find the return on investment (ROI) of all dollars spent. Need a dashboard to calculate top marketing metrics? We've created this Marketing Dashboard spreadsheet template in Excel and Google Sheets to track the budget spent against ROI gained.
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